Monday, May 16, 2011

Western Canada Poster Analysis

This poster here is an example of advertising for settlers to come to the prairies in western Canada. This particular example was published by the CPR railway. 
The poster depicts a beautiful sunny farm with some chickens and horses and other animals. It is trying to convince people that if they move here then they will recieve an already built farm, with nice buildings and will be prosperous with lots of animals and crops.
The animals are all healthy looking and the chickens are happily pecking at the ground.
The sky is nice and blue and the ground has a golden hue, suggesting prosperity and riches from the land. What the poster doesn't show is the hard winters in the prairies, the blizzards and hailstorms.
The slogan: "Get your home in Canada from the Canadian Pacific" Suggesting that the homes were prebuilt for the settlers.
The smaller fuzzy print says:
Special farms on Virgin soil
Near the railway
and close to schools, markets, churches, 
are prepared each year for 
British farmers of moderate capital
Payments in easy instalments 
This makes it all sound so perfect, especially for the average Joe who worked as a store clerk, or whose family was starving, who had no land to live on due to overcrowding in his country. 
Although these posters should have been suspiciously "perfect" many desperate immigrants flowed into the country, giving today's Canada its great population of diverse backgrounds. 

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