The slogan suggests that the "Money Chest is in the West". Meaning that there is plenty of wealth and prosperity to go around in western Canada. While it says Money Chest, it is certainly implied that there is a wealth of the earth that is to be found in abundance there. Plenty of grain and grass to keep your animals happy forever and ever.
The horses can be a great source of transportation and can be used for plowing and other farm jobs.
Cows, obviously used for milk and other dairy products.
The sheep symbolizes wealth in wool, and also meat.
The chickens provide meat and eggs.
The animals show that your every need will be covered and provided for. It is attempting to convince people that all their problems and material needs will be vanquished.
I think that this poster would definitely be enough to convince people to start a new life in Canada.
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