Thursday, May 19, 2011

Homemade Last Best West Poster Analysis

This poster is yet another one of the Last Best West advertisements. This particular one depicts and cheerful menagerie of different farm animals. They all look healthy and happy.
The slogan suggests that the "Money Chest is in the West". Meaning that there is plenty of wealth and prosperity to go around in western Canada. While it says Money Chest, it is certainly implied that there is a wealth of the earth that is to be found in abundance there. Plenty of grain and grass to keep your animals happy forever and ever.
The horses can be a great source of transportation and can be used for plowing and other farm jobs.
Cows, obviously used for milk and other dairy products.
The sheep symbolizes wealth in wool, and also meat.
The chickens provide meat and eggs.
The animals show that your every need will be covered and provided for. It is attempting to convince people that all their problems and material needs will be vanquished.
I think that this poster would definitely be enough to convince people to start a new life in Canada.

Monday, May 16, 2011

Western Canada Poster Analysis

This poster here is an example of advertising for settlers to come to the prairies in western Canada. This particular example was published by the CPR railway. 
The poster depicts a beautiful sunny farm with some chickens and horses and other animals. It is trying to convince people that if they move here then they will recieve an already built farm, with nice buildings and will be prosperous with lots of animals and crops.
The animals are all healthy looking and the chickens are happily pecking at the ground.
The sky is nice and blue and the ground has a golden hue, suggesting prosperity and riches from the land. What the poster doesn't show is the hard winters in the prairies, the blizzards and hailstorms.
The slogan: "Get your home in Canada from the Canadian Pacific" Suggesting that the homes were prebuilt for the settlers.
The smaller fuzzy print says:
Special farms on Virgin soil
Near the railway
and close to schools, markets, churches, 
are prepared each year for 
British farmers of moderate capital
Payments in easy instalments 
This makes it all sound so perfect, especially for the average Joe who worked as a store clerk, or whose family was starving, who had no land to live on due to overcrowding in his country. 
Although these posters should have been suspiciously "perfect" many desperate immigrants flowed into the country, giving today's Canada its great population of diverse backgrounds. 

Thursday, April 28, 2011

Canada West Poster

From 1896 until 1911 the Liberal government was taking advantage of the fact that the economy was flourishing, the world-wide demand for wheat was growing, and that the free home-stead lands were gone in the U.S.A. and they were encouraging immigrants. So far most immigrants were to the US. Clifford Sifton became the Minister of the Interior. He was committing to populating the prairies. He was starting a program to get settlers from the cities into the prairies. The group that came was a very diverse one: Ukrainians, Russians, Czechs, Hungarians, Poles, Rumanians, Austrians, and many more. One third of the immigrants were British. Some canadians were a little uncomfortable with the newcomers, but Sifton maintained a non-racist policy. There were also many American migants and they settled well. More than a million Americans sttled in Canada from 1896-1914. They brought more supplies, $1000 in cash and farming equipment. While the average European brought $15 worth.  There were many many orphans in Britain and many were sent to Canada to be adopted into the settlers homes where they would work, sadly, many were mistreated.